Lancaster University

Faculty Member, Institute for the Contemporary Arts

Senior Lecturer in Design

About

Web: http://www.lancs.ac.uk/fass/lica/people/Martyn-Evans/
Twitter: http://twitter.com/martyn_evans

I am a product designer, design researcher, and design educator. My research interests explore the approaches designers use to consider the future, in particular the ability of designers to envision potential social, cultural, technological, and economic futures. My research activities centre on design futures, trends, and forecasting, and I have has published 40+ peer review articles in this area. I was recently co-investigator upon 'Design 2020', an AHRC/EPSRC funded project looking at potential futures for the UK design industry - http://www.ukdesign2020.org/

I have secured and supervised a number of government-funded knowledge transfer initiatives within the area of design and new product development. With extensive experience of leading undergraduate and postgraduate design curricula, I am currently Course Director for MA Design Management at Lancaster University and have taught product design at undergraduate and postgraduate levels. I am external examiner at a number of UK institutions and have acted as an academic advisor for curriculum development both nationally and internationally.

Current Doctoral Supervision:
- An Investigation into the Role of Design Driven Approaches in FMCG Brand Development
- Designing Creative Activities within Culture-led Regeneration Strategies
- A Search for the Core of Design
- Design-Driven Innovation Projects with SMEs
- A Study of the Influencing Factors of Team Creativity on New Product Development
- The Role of Design in Branding of Social Media
- New Technologies' Support in Local Production and Design for Sustainability for the Developing Countries

Completed Doctoral Supervision:
- Choi, Youngok (2009) A Comparative Study of National Design Policy in the UK and South Korea